Showcase and Discussion of Jewelry Designs by the Alchemists Vessel.
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Good Morning, This morning I wanted to share some wonderful tips from another blog post on finding your Target and Niche Markets. I have left out the personal story that accompanied the original post and have tried to leave it at just the tips. Links are also included. Originally posted by Brenda Lavell in August 2013, it has just been re-posted or circulated on Etsy as of last week. I hope you will find the information useful.
The Difference Between Target and Niche Markets
Target market is
a group of potential customers who share characteristics related to
your product. For instance, “knitters” could be my target market.
Niche market further
defines a target market. For instance, “beginning female knitters who
love Etsy, ages 20 to 35, living in New England” is more defined.
When you define and understand your niche market, you can target your marketing efforts to that group of people.
Narrowing Your Niche Market
Further defining your niche market is crucial to
finding your actual ideal customers — those who will become true fans
for your business and products. A true fan wants to hear everything
about your business, including sales, tutorials, and new product
launches. Posting product links 24/7 to thousands of
non-targeted social media followers is unfocused and not likely to
attract very many buyers. However, offering Coupon Codes for your mailing list of ideal customers is targeted and very likely to result in many sales. I don’t need to tell you that promoting your business
all day long is exhausting — it’s a lot of work for little return.
Promoting is about me me me — your products. Marketing is about you — your customers’ needs and problems. When you know who those customers are, you know or can more accurately guess their needs.
How to Find Your Ideal Customer(s)
A target market is a group of characteristics, not a
person. You can personalize your target market by creating your very own
ideal customer, a fictional character with individual, human
characteristics — a true fan that you make up on paper or just in your
head.
Then, instead of marketing to a group of people, you market to just one person, your true fan.
Get the Ideal Customer WorksheetTo
create this ideal person, you need to dive deep into this persona’s
psyche. There really is no right answer to who this person is, as long
as your creation makes sense (for example, “a super modern fashionista
who doesn’t knit” does not make sense for my yarn shop). Use this target market worksheet template to help you create your own ideal customer.
Once you’ve created your ideal person to market to,
make sure you truly understand your customer’s needs and problems. How
do your products fulfill and solve both? Your marketing should
successfully connect your ideal customer’s problems with your products.
Engaging With Your Ideal Customer(s)
Write everything specifically to your ideal customer,
from product descriptions to blog posts to emails. Use your customer’s
perspective and address his/her needs and problems in your own voice.
Let’s work through an example:
Jewelry is a huge category on Etsy. Jewelry lovers
have different needs (for example, metal sensitivities) and problems
(for example, the perfect earrings for a special date).
How do you connect with your ideal customer who is a
true fan of your particular style and construction of earrings, while
addressing both her needs and problems?
First, make sure your photos are truly stunning, and
that your text and keywords are specifically written to your customer
from his/her perspective, using your authentic voice. Success Tips: Read
these photography pointers and How to Write Enticing Item Descriptions.
Write blog or other social media posts that engage
(about how you problem-solve, behind-the-scenes glimpses, etc.), with
keywords specific to your customer and links to your products. Success
Tip: Read these social media tips.
Use your mailing list to draw people back to those blog posts as well as to your products directly.
Balance links to your products with valuable content.
When your potential customer turns into a real
customer, start building actual relationships. Learn about their
interests and needs by talking with them via your Facebook business page
or at craft shows. You’ll be able to further refine your niche market
while turning one-off customers into repeat buyers.
I thought there was a “trick” to finding your target
market, then learned that finding my target market is just a process.
Defining my ideal customer was key, as well as effectively engaging via social media.
You can find your own target market by creating and
engaging with your ideal customer — I’d love to hear your insights and
questions in comments.
Thank you for stopping in and having a look.
The Alchemists Vessel would like to wish you a pleasant day.
Good Morning, Today we return to Etsy to see what the folks from the Team, Road To Success, have on the shelves. Aren't you guys lucky! The featured Artists Smiles by Jem is having a 40% Pre-Fall Sale, let's take a look at some of her lovely and must-have-this-season fashions. Not only would you be doing some good for you, you'll also be doing good for another. From Smiles by JEM Shop Page: Beautiful handcrafted cotton and silk scarves in every color! We have tons of styles and textures from warm knit scarves, to colorful bright scarves to light silk scarves to summer scarves! We donate 10% of our proceeds to SOS Children's Villages in Thailand.
Our Wine Purple Scarf is a two-toned, reversible cotton scarf. The material it is light to medium weight and soft to the touch. This two-toned purple scarf is a great accessory to a casual outfit, and can also be worn as a shawl.
Our Wine Purple Scarf is made in Thailand and measures 17" x 70". Our mission is to make beautiful handcrafted scarves and to give back to local communities where our products are made.
We donate 10 percent of our profits to SOS Children's Villages in Thailand. At SOS Children's Villages they support children through college, provide them a loving home and create a family environment for the children living there. By supporting JEM and wearing our scarves, you will support a child's development, and together we will encourage similar programs to be established in Thailand, and beyond.
Our fall scarves make great gifts! All of our scarves come in an organza gift bag with an insert providing information about our company and SOS Children's Villages in Thailand. If you are sending this scarf as a gift and would like me to include a personal note please send me a message with your note and I will add it to the gift bag!
Our Green and Blue Knit Scarf makes a great fall scarf! It will help to keep you warm on a windy day and to add some color and spunk to your outfit! The colors are Blue and Green, and is a great scarf for both males and females! This boho scarf is handwoven.
The material is soft and fluffy to the touch, and the weight is medium to full. This knit scarf looks great with boots and shorts and is a great accessory for a casual outfit. We call this style our Cloud Line since these scarves are so soft and fluffy! This scarf is similar to our Blue and Green Knit Scarf, but the colors are not as bright.
Our Green and Blue knit scarf measures 12" x 77" and is handwoven in Thailand. Smiles by JEM's mission includes both a commitment to delivering the highest quality handcrafted scarves, as well as a mission to improve the communities where our products are made.
Smiles by JEM donates a portion of their profits to SOS Children's Villages in Thailand. We have visited the villages and seen the incredible good they do to improve life for Thai children. They support children through college, provide them a loving home and create a family environment for the children living there. By supporting JEM and wearing our scarves, you will support a child's development, and together we will encourage similar programs to be established in Thailand, and beyond.
Our handwoven scarf makes a great gift! All of our fall scarves come in an organza gift bag with an insert providing information about our company and SOS Children's Villages in Thailand. If you are sending this scarf as a gift and would like me to include a personal note please send me a message with your note and I will add it to the gift bag!
Our Brown and Orange Knit Scarf makes a great fall scarf! It will help to keep you warm on a windy day and to add a touch of fall fashion to your outfit! The colors are Brown, Orange, White and Tan. This boho scarf is handwoven, and is the perfect color for autumn fashion!
The material is soft and fluffy to the touch, and the weight is medium to full. This knit scarf looks great with boots and shorts and is a great accessory for a casual outfit. We call this style our Cloud Line since these scarves are so soft and fluffy!
Our Brown Woven Scarf measures 12" x 77" and is handwoven in Thailand. Smiles by JEM's mission includes both a commitment to delivering the highest quality handcrafted scarves, as well as a mission to improve the communities where our products are made.
Smiles by JEM donates a portion of their profits to SOS Children's Villages in Thailand. We have visited the villages and seen the incredible good they do to improve life for Thai children. They support children through college, provide them a loving home and create a family environment for the children living there. By supporting JEM and wearing our scarves, you will support a child's development, and together we will encourage similar programs to be established in Thailand, and beyond.
Our handwoven scarf makes a great gift! All of our fall scarves come in an organza gift bag with an insert providing information about our company and SOS Children's Villages in Thailand. If you are sending this scarf as a gift and would like me to include a personal note please send me a message with your note and I will add it to the gift bag!
Our
Magenta Silk Scarf is perfect for adding color and spunk to any outfit.
The colors are bright and vibrant, including magenta, white, and gold.
This tie dye scarf is lightweight, soft to the touch, and can also be
worn as a head scarf or headband. It has a beautiful sheen and shimmers
in the sunlight!
To learn how to tie a scarf in your hair copy
and paste the link to our YouTube video below!
http://www.youtube.com/watch?v=DD1S3YSdylI
Our Magenta silk scarf
measures 67 inches long and 27 inches wide. Smiles by JEM's mission
includes both a commitment to delivering the highest quality handcrafted
scarves, as well as a mission to improve the communities where our
products are made.
Smiles by JEM donates a portion of their
profits to SOS Children's Villages in Thailand. We have visited the
villages and seen the incredible good they do to improve life for Thai
children. They support children through college, provide them a loving
home and create a family environment for the children living there. By
supporting JEM and wearing our scarves, you will support a child's
development, and together we will encourage similar programs to be
established in Thailand, and beyond.
Our fall scarves make great
gifts! All of our silk scarves come in an organza gift bag with an
insert providing information about our company and SOS Children's
Villages in Thailand. If you are sending this scarf as a gift and would
like me to include a personal note please send me a message with your
note and I will add it to the gift bag!
Our
Turquoise Knit Scarf is a great addition to a casual outfit! The colors
are bright and vibrant, including turquoise, yellow, orange and white.
It makes a great fall scarf and is perfect for fall fashion! The texture
is soft and full and the weight is medium. Our Turquoise Scarf is part
of our Railey Line. This hand knit scarf is named after the beautiful
Railey Beach in Thailand-shown here- http://instagram.com/p/bwDdbCkt3k/
Our
Knit Turquoise scarf measures 14" x 77" and is hand woven in Thailand.
Smiles by JEM's mission includes both a commitment to delivering the
highest quality handcrafted scarves, as well as a mission to improve the
communities where our products are made.
Smiles by JEM donates a
portion of their profits to SOS Children's Villages in Thailand. We
have visited the villages and seen the incredible good they do to
improve life for Thai children. They support children through college,
provide them a loving home and create a family environment for the
children living there. By supporting JEM and wearing our scarves, you
will support a child's development, and together we will encourage
similar programs to be established in Thailand, and beyond.
Our
fall scarves make great gifts! All of our handknit scarves come in an
organza gift bag with an insert providing information about our company
and SOS Children's Villages in Thailand. If you are sending this scarf
as a gift and would like me to include a personal note please send me a
message with your note and I will add it to the gift bag! Thank you for stopping in and having a look. Perhaps you will take a moment to stop in her shop and see what else she has that may be appealing to you or meet your gift giving needs. The Alchemists Vessel would like to wish you a pleasant day.
Greetings, Tuesday is upon us, it never ceases to amaze me at how fast time flies by at the end of the year. Did you know there are three (3) more Tuesdays left before Christmas? Today and two more posts of fabulous gift ideas are headed your way. Get those orders in early, to avoid the rush and the crush of the Mall! From: Jackie Guttuso Designs
This 8 x 10" whimsical
rooster collage is an original, one of a kind piece. It was created with
acrylic paint on professional grade heavy watercolor paper.
It would look great in the kitchen or in a farm animal nursery.
It
is unmatted and framed but the vibrant colors would look good with any
number of mat and frame colors. See photos above for framing
suggestions.
Visit my shop for more original collage art,
original paper sculpture, whimsical kids art, as well as canvas giclee
prints and ready to hang gallery wrap giclee prints: http://www.etsy.com/shop/JackieGuttusoDesigns
Since no one else is playing this week it is my chance to show off some the new and exciting things still available in the shop. Remember most of the items are customizable. Your favorite gemstone, bead color, metal tone, or material can be substituted for the ones shown in the original. We welcome the opportunity to work with you and create that special and unique piece all your own or that special something you've been looking for. Please don't hesitate to contact us and let us assist you in finding or creating that perfect gift.
Absolutely adorable and
just right for Lady Bug fanciers! Super cute and simply stunning,
silver and shiny, this whimsical and feminine little bracelet is
terrific for a pop of color at the office, a casual outfit, or Date
Night. Irresistibly charming and bright. Sleek and slim, it looks
fabulous when worn. The Lady Bug is offset as fanciful decoration.
Removable too,attached with a Lobster Claw Clasp, just take off the
charm for a whole new look.
Silver plated wire is hand-spun, cut,
beaded and linked in the Half Persian 3-in-1 Chainmaille weave pattern.
Silver-lined Czech glass beads in Ruby Red and Black Diamond line the
length of chain at even intervals. Finished with a matching silver
plated Heart-shaped Toggle Clasp.
Arrives boxed ready for gift giving.
*Customizable,
may be made to desired length at no additional charge. Please indicate
wrist circumference when ordering. If no measurement is given a standard
7-3/4" to 8" bracelet will be sent. May be made in a variety of metal
tones and bead colors. Please contact us about a custom bracelet in your
favorites.
Ask us about multiple item discounts.
*These earrings can be made in a variety of metal tones and bead colors, or with out beads as well. Order a custom pair in your favorites today. Same price as pre-made pairs!
A little larger than a
quarter, these fresh and cute chainmaille earrings are fun and feminine.
Just right for dressing up a casual out fit of jeans and a t-shirt, or
for a pop of color at the office. Black bi-cone glass beads drop from
the rings in a chandelier accent. Light weight, can be worn all day.
Silver
plated wire is hand spun, cut and linked into the Japanese 6-in-1
pattern forming a flower like shape and accented with a variety of glass
bead shapes and colors or gemstones in stock. The earrings maintain the
shape when worn.
Customizable, available Gold Tone, Nickel, Antiqued Bronze or Copper, and accented with any gemstone or glass bead in stock.
Arrives boxed, ready for gift giving.
*Alternatives shown are Lavender glass bi-cone beads and genuine Australian Green Jasper.
Appropriate for men or women, this genuine gemstone necklace makes a great gift, and there are several to choose from. Ask us about making one in your favorite gemstones.
18" total length this
powerful and attractive necklace is part of our "Gems For Gents"
collection. Hand selected gorgeous genuine Lapis Lazuli resembles those
well worn and loved favorite pair of jeans, Black Onyx reminds one of a
soft cotton T-shirt or a Leather Jacket with silver accents.
Masculine, strong and sturdy, this makes a great casual accessory or a
dapper extra for office attire.
Would make a fabulous September
birthday present, it makes a wonderful alternative to Sapphire. Deep
blue in color it is the stone of truth and enlightenment, wisdom and
royalty, said to create a feeling of harmony and balance within the
wearer.
Genuine Lapis Lazuli and Black Onyx beads are
interspersed along the length of 18" Tiger Tail beading wire. The gold
flecks that appear along the Lapis Lazuli tubes is Pyrite. Four black
rhinestone roundel beads accent the focal point of the necklace, silver
spacer beads add interest and draw the eye along the piece. Finished
with a Silver Spring Clasp.
This cute little owl is
sure to be a topic of conversation. Perched on a branch he stands just
shy of 1/2". Watchful and wise this owl is an adorable sterling silver
plated charm and makes a unique and interesting pendant. Perfect for
Bird Watchers or Harry Potter fans.
Sterling silver plated Owl charm is suspended from a silver chain and finished with a Lobster Claw Clasp.
Arrives boxed ready for gift giving.
*Customizable, genuine gemstone beads of the customers choice may be added to the chain upon request for an additional $5.00
Now through December 15th, when ordering from The Alchemists Vessel, enter Coupon Code: HOLIDAY10 and receive a 10% discount off your entire purchase.
Thank you for stopping in and having a look.
The Alchemists Vessel would like to wish you a pleasant Tuesday.
